Search & AI optimisation guides
Everything we learned building audit checklists for search engines, answer engines and generative engines.
generative engine optimization8/14/202611 min read
Generative Engine Optimization (GEO): The 2026 Playbook
How to get cited by ChatGPT Search, Perplexity, Gemini and Copilot — a practical GEO framework with a repeatable checklist.
Read the guideanswer engine optimization7/29/20269 min read
Answer Engine Optimization (AEO): A Complete Checklist
Win featured snippets, People Also Ask and voice answers with an AEO checklist covering structure, schema and question research.
Read the guidetechnical seo audit checklist6/18/202610 min read
The Technical SEO Audit Checklist That Still Matters
A prioritised technical SEO audit checklist: crawlability, indexation, Core Web Vitals, rendering and the AI crawler rules most sites get wrong.
Read the guideseo vs aeo vs geo5/30/20268 min read
SEO vs AEO vs GEO: What Changes and What Does Not
A clear comparison of SEO, AEO and GEO — the goals, ranking signals, content formats and metrics for each, plus how to run all three together.
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