Search & AI optimisation guides
Everything we learned building audit checklists for search engines, answer engines and generative engines.
The AEO Checklist: 27 Checks to Get Your Answers Cited
A practical AEO checklist for answer engines: answer-first formatting, question research, schema, entity signals and AI crawler access — plus a free PDF.
Read the guideGenerative Engine Optimization (GEO): The 2026 Playbook
How to get cited by ChatGPT Search, Perplexity, Gemini and Copilot — a practical GEO framework with a repeatable checklist.
Read the guideAnswer Engine Optimization (AEO): A Complete Checklist
Win featured snippets, People Also Ask and voice answers with an AEO checklist covering structure, schema and question research.
Read the guideThe Technical SEO Audit Checklist That Still Matters
A prioritised technical SEO audit checklist: crawlability, indexation, Core Web Vitals, rendering and the AI crawler rules most sites get wrong.
Read the guideSEO vs AEO vs GEO: What Changes and What Does Not
A clear comparison of SEO, AEO and GEO — the goals, ranking signals, content formats and metrics for each, plus how to run all three together.
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