SEO Site Checklist
Free download

The complete SEO checklist (PDF)

38 prioritised checks across technical SEO, on-page, content & schema, answer engines (AEO) and AI search engines (GEO). Free, no fluff, ready to work through today.

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What's inside

Five sections, one workflow

Technical SEO

8 checks

Crawlability, indexation, speed and site architecture.

  • Verify your site in Google Search Console and Bing Webmaster Tools
  • Publish a clean XML sitemap and reference it in robots.txt
  • Allow AI crawlers you want visibility in

On-page SEO

7 checks

Titles, headings, internal links and keyword targeting.

  • Map one primary intent per URL
  • Rewrite titles and meta descriptions for click-through
  • Use a single H1 and a logical heading outline

Content & Schema

7 checks

Topical depth, entities and structured data.

  • Build topical clusters around your core offering
  • Refresh and consolidate decaying content
  • Implement Organization and WebSite schema

AEO — Answer Engines

7 checks

Featured snippets, voice answers and People Also Ask.

  • Answer the query in the first 40–60 words
  • Add a question-led FAQ block to key pages
  • Target People Also Ask clusters

GEO — AI Search

9 checks

Visibility in ChatGPT Search, Perplexity, Gemini and Copilot.

  • Baseline your visibility in AI assistants
  • Make pages quotable in chunks
  • Earn mentions on sources AI systems trust

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